Meet Halie, Our New Alice News | May 5, 2024 | 0 | by Morgan McCarthy A soon-to-be life sciences communication graduate at Wisconsin-Madison is the new “Alice in Dairyland.” Halei Heinzel was chosen on Saturday by the Wisconsin Department of Agriculture, Trade and Consumer Protection. As the 77th Alice in Dairyland, Heinzel will have a full-time position with the agency touting the importance of agriculture in the state. Current Alice in Dairyland, Ashley Hagenow, will serve until July 8th, when Heinzel takes over.