08:37 pm
13 November 2025

WI DNR Launches Merch

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WI DNR Launches Merch

The Wisconsin Department of Natural Resources has announced the launch of its official online merchandise store. 

The store feature a variety of items celebrating the state’s fish, wildlife, plants, public lands and recreation traditions.  Proceeds from DNR merchandise sales directly support conservation and environmental education and outreach initiatives across the state.  Profits from Smokey the Bear merchandise directly support the National Fire Prevention Program. The merchandise line includes, Musky Tees, Hunt Wisconsin Beanie’s Hunt Wisconsin Tees, Smokey Bear tees, Smokey Bear mugs, Flora & fauna of Wisconsin mugs and tees among other things. CLICK HERE TO SEE MORE.

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