The Wisconsin Department of Tourism released its 2021 economic impact data today, showing Wisconsin tourism generated almost $13 billion in direct visitor spending, with Eau Claire County contributing $229.4 million in direct visitor spending. This is a 28.8% increase for Eau Claire County, which saw $178.1 million in direct visitor spending in 2020.
“Tourism in Eau Claire has been able to bounce back at an incredible rate because of the hard work that our local partners and stakeholders do on a daily basis,” said Visit Eau Claire Executive Director Benny Anderson. “From our smallest dive bars to our largest hotels, each and every one of our local businesses have worked day and night to come back from a pandemic stronger than ever.”
Statewide, total business sales increased 21 percent in 2021, with all 72 counties reporting double-digit growth over 2020.
