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Appleton Looks to A”peel” To More People

Appleton Looks to A”peel” To More People

Appleton is looking to refresh its brand, and the city is willing to spend a half-million dollars to do it.

Mayor Jake Woodford says they are looking at a new logo and a new marketing strategy for the city. Appleton’s logo is 27-years old. The mayor says having a new, clear and consistent brand could help with recruiting efforts and could bring more jobs to Appleton.

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