2019 marked an unprecedented milestone for the Bill’s Distributing Pumpkin Program as October 2019 donations topped $9,500! 100% of the proceeds go to St. Jude Children’s Research Hospital where families never receive a bill for treatment, travel, housing and food.
More about the program: Every October, Coors Light and Bill’s Distributing in Menomonie, Wisconsin, encourages local retailers to sell paper pumpkin pinups to their customers as a donation to St. Jude Children’s Research Hospital.
Coors Light launched this program in 1992 in cooperation with its distributors. Through the years, local retailers embraced the mission and donations started to rise significantly in 2017 to over $6000.