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On This Day…

By Morgan McCarthy | March 7, 2026

Hello, welcome to your weekend! We are glad you are here. As we sink into March it seems we are getting more lamb than lion in our weather, but what’s the future hold? Click here for your WEAU FIRST ALERT FORECAST to see what the wild weather ride looks like for the next few days. You may have a weekend that is already packed with things to do or perhaps you are planning some Spring cleaning and home tasks. Whatever

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Gov. Evers Signs Bills Aimed at Protecting Children

By Morgan McCarthy | March 7, 2026

Governor Evers is signing several bills into law aimed at strengthening protections for children.  One measure makes child grooming a felony offense, giving law enforcement clearer authority to prosecute offenders.  This follows a report documenting hundreds of alleged cases of teacher sexual misconduct and grooming.  Another law expands the state’s Missing Child Alert program to include children ages ten and eleven.  State officials say the changes are intended to improve responses when children go missing and increase safeguards for students.

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Who Will the Next Alice in Dairyland Be? Candidates Announced

By Morgan McCarthy | March 6, 2026

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has announced the six top candidates to become the 79th Alice in Dairyland. The top candidates are Faith Baerwolf, Kelly Herness, Gabrielle Huitema, Jessica Moor, Anastasia Poull, and Michelle Stangler. Prior to being selected, the top candidates completed an application and preliminary interview. Over the next two months, they will participate in an extensive interview process that will allow them to showcase the communications and public relations skills required to

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Man Running Across America Makes Strides in Chippewa Valley

By Morgan McCarthy | March 6, 2026

Some people lace up to go around the block or across a finish line. But one man is lacing up to go around the country..again. Meet Noah. Noah Coughlan, 41, is an ultra runner, marathoner, and filmmaker from Vacaville, CA.  ​ In 2002, at age 18, he graduated from Vacaville Christian High School, and was interested in joining the military after the 2001 attacks on America. However, his father David, suffered a catastrophic leg amputation, and Noah helped his father learn

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Bird Flu Identified in Jefferson and Walworth Counties

By Morgan McCarthy | March 6, 2026

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has identified a case of highly pathogenic avian influenza (HPAI) in a commercial poultry flock in Jefferson County. DATCP and the U.S. Department of Agriculture (USDA) animal health officials are working together in a joint incident response. The affected premises has been quarantined to restrict movement of poultry and poultry products. Birds on the property will be depopulated to prevent the spread of the disease. Birds from the flock will

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Friday Feel Good: Delivery Hits All the Right Notes

By Morgan McCarthy | March 6, 2026

In like a lion, out like a lamb. Or, in like a lamb and out like a lion. It seems Mother Nature is delivering some mild March weather as we look towards Spring. For this week’s Friday feel good we meet a mailman who is delivering much more than packages and letters while he makes his rounds…no matter the weather! A postal delivery worker was caught on doorbell camera singing as he makes his rounds in Chicago. Someone posted the video and

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Teen Leaders Meet Monday to Compete for Youth of the Year

By Morgan McCarthy | March 6, 2026

This Monday, fifteen regional teen finalists will come together to compete for Boys & Girls Clubs ‘State Youth of the Year’, the highest honor given to a club member. The Packers, Brewers and Bucks will by joined by others to award $25,000 in Home Team Scholarships, and the finalist will go on to represent 138,500 Wisconsin youth and compete at the Midwest Event. On Tuesday’s “Advocacy Day”, these fifteen leaders will meet with the Governor, Secretary of State, and state elected officials

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Buckyland has Bad Drivers?

By Morgan McCarthy | March 6, 2026

Wisconsin appears to be falling behind when it comes to the best states to drive in. Finance website WalletHub recently ranked every state based on concerns of the road, including traffic, road conditions, and more. The states were then ranked into categories and given an overall score. The Badger State was ranked 32nd overall, and received its highest ranking of 22nd in the traffic and infrastructure category. Wisconsin did not fare well in the safety category, where it was ranked

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Local Fire Departments Consider Collaborating

By Morgan McCarthy | March 6, 2026

The City of Altoona is considering joining its fire department with the Chippewa Fire District. Officials say that such a move when enhance service for residents and qualify the department for a state grant. The city will present a full rundown of what is being considered and why at a meeting Tuesday at the Lake Hallie Fire Department.

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Mall Retailer Faces Plot Twist

By Morgan McCarthy | March 6, 2026

In La Crosse, a Valley View Mall retailer has seen their location condemned after reports concerning a leaky room. The mall’s Barnes & Noble store has been ordered closed until such times as it roof is properly repaired or replaced and other repairs are made and the property passes inspection. The bookstore says they are working to quickly resolve the matter.

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