America’s favorite baseball snack is getting a partner. Frito-Lay is unveiling Cracker Jill, the newest mascot in 125 years.
It’s part of the Cracker Jack brand and meant to honor and support women’s impact within sports. Fans can look for special-edition bags at ballparks across the country when the MLB season starts tomorrow with Opening Day. Eighteen of the 30 teams will play, with the rest taking to the field on Friday.