Author Brian Reisinger will discuss his book, “Land Rich, Cash Poor: My Family’s Hope and the Untold History of the Disappearing American Farmer,” on Wednesday, March 11, at 5 p.m. at the University of Wisconsin-River Falls in the Kinnickinnic River Theater in the University Center, 501 Wild Rose Ave. The event is free and open to the public.

Reisinger will discuss the forces driving the decline of family farms and their impact on the nation’s food supply, drawing on four generations of his family’s Wisconsin dairy farming experience. A Q&A and book signing will follow his presentation.
Reisinger is an award-winning author and rural policy expert who grew up on a family farm in Sauk County, Wisconsin. His writing has appeared in USA Today, Yahoo News, Newsweek, the Milwaukee Journal Sentinel, PBS/Wisconsin Public Radio and many other publications. Reisinger’s debut book, “Land Rich, Cash Poor” received Book of the Year from the nonpartisan Farm Foundation, was named a C-SPAN Author Series pick and won a Best Book Award for U.S. History and a Readers’ Favorite Book Award. He has given a TEDx talk on threats to our food supply and discussed rural issues on C-SPAN’s Washington Journal, CNN, farm radio and more.
Reisinger worked with his dad from the time he could walk, before entering the worlds of business journalism and public policy. He then went on to work as a columnist and consultant. He serves as senior writer for midwestern-based Platform Communications and lives with his wife and daughter, splitting time between America’s “farm-to-fork capital” Sacramento, Calif., near his wife’s family, and the family farm in Wisconsin.


