Check your wallet or purse. What is the store card that sits on top of the stack? If it’s tech related, you are part of the top trend in Wisconsin.
A recent study looked at the most popular store cards in each state. To determine the top store card for each state, researchers analyzed U.S. search volume data from Google Trends for the most popular national retailers based on search volume for their associated store cards.
Here are the key takeaways from the report:
- Among the dozens of common retail credit cards available, the nation’s most popular cards originate from six prominent retailers—Best Buy, Home Depot, Lowe’s, Target, Walmart, and Costco—based on Google Search data over the past 12 months.
- Notably, Best Buy, the electronics retailer, claims the title of having the most popular store credit card in 22 U.S. states, predominantly in the Midwest and West.
- However, the home improvement sector emerges as the primary driver of interest in store cards across much of the nation. Combined, Home Depot (in 14 states) and Lowe’s (in 12 states) represent the most sought-after store credit cards in the majority of U.S. states.
- Interestingly, while the Northeast tends to favor Home Depot, the Southeast favors Lowe’s.
