Business Community Calls on Gov. Evers to Launch Talent Campaign

Business Community Calls on Gov. Evers to Launch Talent Campaign

Wisconsin Manufacturers & Commerce (WMC) – the combined state chamber and manufacturer’s association – and a coalition of business groups sent a letter to Gov. Evers urging him to launch a talent attraction campaign aimed at addressing Wisconsin’s workforce shortage.

The letter calls on the governor to utilize $3 million in funds from the Wisconsin State Budget and additional money from the American Rescue Plan Act (ARPA). 


WMC recommended the talent attraction campaign be modeled after the campaign launched in 2018 by the Wisconsin Economic Development Corporation (WEDC). The talent attraction campaign started in 2018 by WEDC helped share with the rest of the country that Wisconsin is a great place to grow, learn and thrive.

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