11:56 pm
22 January 2026

We Love WI

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We Love WI

The Wisconsin tourism industry is celebrating another record-breaking year.

The Wisconsin Department of Tourism says the state brought in 25-billion dollars in economic impact in 2023. This is the second year in a row the record has been broken – in 2022 about 23-point-seven billion dollars was brought in. The state saw the highest number of overnight visits ever in 2023.

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