New Name, New Look, New Plan

New Name, New Look, New Plan

The new name for the Universities of Wisconsin is just the beginning for the UW’s rebranding. 

University President Jay Rothman told a Madison TV station that the university needs to ‘reposition’ itself.  Rothman didn’t get into specifics, but said the school will become ‘consumer-focused.’  That, Rothman says, will mean millions of dollars in new investments.  Rothman does say that the re-brand will take time and that process is underway.

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