Molson Coors this week said it is eliminating 11 budget beer lines as part of a ‘refocusing.’
High Life Light, as well as Keystone Ice, Mickey’s Ice, Milwaukee’s Best Premium, Steel Reserve Triple Export, and Olde English HG 800 among others, are being retired. Molson Coors says they’ve been planning to drop the ‘underperforming’ beers for a while. The brewery says it wants to shift its focus to the growing hard seltzer market instead.
