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Liquors, Tinctures, and Beers…Oh My!

Liquors, Tinctures, and Beers…Oh My!

It might not be a surprise to hear that we’re raising more glasses these days.

Overall, spirits and hard liquor is up the most with a 33% increase during the first part of the pandemic when compared with 2019 sales, followed by wine at a 12% increase. Surprisingly, beer sales overall are down, with a few exceptions!

Here is what we know about pandemic alcohol sales based on data from Ibotta:

Beer: – Down 2% overall, with the following data for each subcategory

  • Flavored Malt Beverage: +37.4%
  • Non-Alcoholic Beer: +15.9%
  • Craft Import Beer: -17%

Spirits and Hard Liquor: Up 33% overall, with the following data for each subcategory

  • Liqueur: +75%
  • Brandy: +43%
  • Tequila: +40%
  • Whiskey: +39%
  • Vodka: +26%
  • Gin: +14%
  • Rum: +14%

Wine: Overall a 12% increase for all types combined, with the following subcategories

  • Flavored: +73%
  • Fortified: +51%
  • Red: +12%
  • Rice Wine: +37%
  • Rose: +24%
  • Sparkling: +5%
  • White: +9%

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