Alice in Dairyland Mooooves to 2022

Alice in Dairyland Mooooves to 2022

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) announced today the cancellation of the 74th annual Alice in Dairyland finals, previously set to be held in Walworth County in May 2021. The 75th finals will be held May 19-21, 2022 in Dane County as previously planned.


“Alice in Dairyland is a long-standing Wisconsin tradition. Even during the unexpected challenges of COVID-19, Alice has reminded us all of the diversity and strength of Wisconsin agriculture,” said DATCP Secretary-designee Randy Romanski. “While 2020 may be behind us, the pandemic is not. Cancelling the 74th Alice in Dairyland finals is an unfortunate but necessary step to help protect the health and safety of our staff and the public we serve. We look forward to resuming the annual Alice selection process in 2022.”

Julia Nunes of Chippewa Falls will continue in her current role as Alice in Dairyland until July 15, 2022, officially becoming the 74th Alice in May 2021. Applications for the 75th Alice in Dairyland will be made available on Jan. 3, 2022. After being selected at the Dane County finals, the 75th Alice in Dairyland will begin her term on July 5, 2022.

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