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Looking Local: River Falls: UW-River Falls Students Pitch Original Business Ideas at Spark Tank! Innovation Challenge

By Morgan McCarthy | February 28, 2026

 “One thing that people are scared of is their mom, their grandma, maybe their close family members showing up to a totally dirty house.”   That was the opening line of the winning business pitch presented by University of Wisconsin-River Falls students at the 11th Spark Tank! Innovation Challenge hosted at the university by the St. Croix Valley Business Innovation Center (SCVBIC) on Wednesday, Feb. 25.   Tanner Kaufman, a junior sociology and criminology major from Maple, joined his teammates Bradley Arndorfer, a junior sales major from Eau Claire, and Ethan Perkins, a junior management

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Bird Flu Detected in Jefferson Co. Flock

By Morgan McCarthy | February 28, 2026

The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has identified a case of highly pathogenic avian influenza (HPAI) in a commercial poultry flock in Jefferson County. DATCP and the U.S. Department of Agriculture (USDA) animal health officials are working together in a joint incident response. The affected premises has been quarantined to restrict movement of poultry and poultry products. Birds on the property will be depopulated to prevent the spread of the disease. Birds from the flock will

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Looking Local: Anchor Paper CEO Brooke Lee to speak at UW-River Falls University Business Collaboration Center

By Morgan McCarthy | February 28, 2026

Brooke Lee, the CEO of Anchor Paper, will be the next guest speaker for the Innovators Speaker Series presented by the University Business Collaboration Center (UBCC) at the University of Wisconsin-River Falls. Lee will speak Thursday, March 12, at 6 p.m. in room 194 at UWRF’s new Science and Technology Innovation Center (SciTech), 410 S. 3rd St. The event is free and open to the public. Lee represents the fourth generation of her family to lead Anchor Paper, a role she took on at

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WIS 35 Construction In La Crosse To Resume Monday

By Morgan McCarthy | February 27, 2026

Work to reconstruct WIS 35 in La Crosse is set to continue Monday. WisDOT said construction is taking place between the La Crosse/Vernon County line and Sunnyside Drive in La Crosse. Improvements include culvert replacements and bridge deck replacement of the Mormon Creek bridge. Drivers can expect to come across flagging operations and single lane closures with temporary traffic signals during box culvert replacement. Access to businesses and residences will be provided and maintained during construction.

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Friday Feel Good: Sweet Treats and Cool Cones

By Morgan McCarthy | February 27, 2026

Well, our Winter temps are coming back, but as of now there’s not as much snow on the ground. But, that’s not the case everywhere as the East Coast was hit by a blizzard earlier this week. So, for this week’s Friday Feel Good we dig out an extra sweet story.  A man in New Jersey named Robert Schott didn’t make a snow-man, he constructed a snow-ice cream truck entirely out of snow, and he’s even selling ice cream from it, with

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Aspirus Health On Pace for Fall Opening

By Morgan McCarthy | February 27, 2026

Aspirus Health says its new hospital in the Chippewa Valley is on pace for completion by September.  The new facility in Chippewa Falls will be across the street from Fire Station #1 on Chippewa Crossing Boulevard.  The hospital will feature an emergency department along with ten treatment rooms and ten inpatient beds.

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Onalaska Crash Under Investigation

By Morgan McCarthy | February 27, 2026

Authorities are investigating a Thursday morning vehicle crash in Onalaska.  A vehicle traveling on Theater Road left the roadway and crashed into Eagle Bluff Elementary School and severed a gas line.  Police say the driver may have suffered some sort of medical event prior to the crash.  The driver was taken to a nearby hospital for care and no one else was hurt.

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La Crosse Breaks Ground for New School

By Morgan McCarthy | February 27, 2026

Administrators in the School District of La Crosse are preparing to break ground on a new elementary school.  A ceremony will be held Monday at the former site of the Hogan Administrative Center.  The new school will begin welcoming students in August of next year.

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Colfax Names New Superintendent

By Morgan McCarthy | February 27, 2026

In Dunn County, the School District of Colfax will soon have a new superintendent.  Eric Young has been named as the school system’s new leader.  He will begin work on July 1st.

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VP Vance Talks Economy, Manufacturing in Plover Pit Stop

By Morgan McCarthy | February 26, 2026

Vice President JD Vance is pushing the Trump’s administration’s affordability message in Wisconsin today. Fresh off President Trump’s State of the Union address, Vance traveled to the village of Plover, a hotly-contested congressional district in 2026 midterm elections. He’s visiting a machine shop, stressing the importance of American manufacturing. Trump will hit the road himself on Friday for a stump-style speech in Texas. Vice President JD Vance says Democrats caused wages to go down and prices to go up. Vance

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