The University of Wisconsin Athletics is extending its partnership with Under Armour for another decade.
The deal includes shoes, apparel, and accessories to all 23 Division-One teams and will invest in the university’s NIL platform. Under Armour will also supply custom jerseys for the next Shamrock Series game against Notre Dame at Lambeau Field. Wisconsin first signed with Under Armour in 2015 following a 15-year partnership with Adidas.
