“With miles of biking, hiking, snowmobile and ATV trails, and expansive waterways for fishing, boating and kayaking, outdoor recreation is just part of the visitors’ experience in this undiscovered gem in the heart of the Midwest.”
-Sue Leonard, Tourism Director for the Chippewa Falls Area Chamber of Commerce.
The Wisconsin Department of Tourism released 2023 economic impact data, showing Chippewa County tourism experienced a record-breaking 2023, generating $184 million and contributing to Wisconsin tourism’s historic $25 billion economic impact.
The statewide and Chippewa County results mark back-to-back record years for the Wisconsin tourism industry. The 2023 economic impact surpassed the previous statewide record of $23.7 billion set in 2022. Chippewa County also surpassed its previous record of $174 million set in 2022. Statewide, tourism’s historic year was fueled by economic impact growth in all 72 counties, a record number of overnight visitors for a second consecutive year and investments tourism businesses made in goods and services.
“Chippewa County is a four-season destination for nature enthusiasts and adventure seekers,” said Sue Leonard, Tourism Director for the Chippewa Falls Area Chamber of Commerce. “With miles of biking, hiking, snowmobile and ATV trails, and expansive waterways for fishing, boating and kayaking, outdoor recreation is just part of the visitors’ experience in this undiscovered gem in the heart of the Midwest.”
