Cock-a-doodle-NEW! Kwik Trip Unveils Mascot News | March 25, 2026 | 0 | by Morgan McCarthy Photo credit: Let’s Go Wisconsin Facebook La Crosse-based Kwik Trip is unveiling a new mascot. The character is a six-foot-tall rooster mascot named Red. Red made his debut appearance this week at an event at Emplify Health by Gundersen and will spend the next six weeks visiting children’s hospitals and Kwik Trip locations. CLICK HERE TO SEE RED!