New CEO for La Crosse Chamber News | September 3, 2025 | 0 | by Morgan McCarthy The La Crosse Area Chamber of Commerce will soon have a new CEO. Sam Scinta is being named to the position vacated earlier this year by former CEO Beth Franklin. Scinta takes on his new position beginning September 15th. The Chamber of Commerce’s stated mission is to elevate and strengthen the business community to enhance the quality of life in Greater La Crosse.