Group Health Cooperative of Eau Claire (the Cooperative) announced that an agreement has been signed with Priority Health for strategic alignment. Upon completion of regulatory approvals, Priority Health will be the Cooperative’s governing member. This new relationship reflects the Cooperative’s continued focus on sustainability and high-quality member service.
Below is the release and further details:
Founded in the early 1970s, the Cooperative has consistently adapted its model to meet the evolving needs of its members and the communities it serves. This important step lays the groundwork for continued growth, financial stability, and innovation in today’s rapidly evolving healthcare landscape.
“Priority Health brings a track record of thoughtful leadership, financial stability, and a deep commitment to improving health outcomes—qualities that align well with the Cooperative’s values,” said Sarah North, CEO and general manager of the Cooperative. “This agreement positions us for long-term sustainability while allowing us to stay true to our purpose of improving health and offering accessible, community-based health plans focused in Wisconsin.
“This agreement with Group Health Cooperative of Eau Claire marks a significant milestone in our mission to expand access to high-quality, affordable health care to those we are privileged to serve,” said Nick Gates, interim president of Priority Health. “By bringing together our strengths and capabilities, we are better positioned to improve health outcomes and provide an exceptional member experience. We look forward to serving the members of Group Health Cooperative of Eau Claire.”
Priority Health is a Michigan-based health plan and part of Corewell Health. With more than 1.3 million members, it is recognized not only for its quality and innovation but for its people-first approach, prioritizing equity, compassion, and whole-person care. Its experience managing both public and private health plans, along with its deep-rooted commitment to the communities it serves, makes Priority Health a natural leader for the Cooperative.
What This Means for Members:
- No changes to member coverage, benefits, or providers
- Continued focus on personalized, high-quality member service
- Added resources and expertise to support future growth and innovation
- Ongoing commitment to the Cooperative’s purpose and members, staff, while preserving provider and community partnerships.
