The Pack Hops the Pond

The Pack Hops the Pond

Thanks to a new marketing deal the NFL has announced, the Green Bay Packers — and by extension, Wisconsin — will be promoted overseas next year. 

The Packers have been awarded marketing rights in the United Kingdom, Germany and Ireland.  The  NFL launched an international marketing program three years ago and today, 29 teams participate.  The rights are not exclusive.  Eleven teams have marketing trig’s in Germany, eight in the United Kingdom and five in Ireland.     

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