Wisconsin Business World announced three winners of its Kwik Trip Innovation Competition on Thursday. The twice-annual contest, sponsored by Kwik Trip, tasks students to innovate a new product for the Kwik Trip convenience stores, create a marketing plan and present the idea in the format of their choice.
The winners of the Fall 2024 Innovation Competition:
Jack Schultek– 11th grade – Mount Horeb High School
Caleb Riebe – 9th grade – De Pere High School
Owen Berryhill – 8th grade – Waunakee Middle School
“We really believe that business is a force for good in Wisconsin communities,” said Senior Director of Wisconsin Business World Michelle Grajkowski. “We also know innovation and entrepreneurship are the cornerstone of business. Our goal with this contest is to encourage young students to be innovative problem-solvers and understand how that skill can be utilized in a business setting. Thank you to each student who submitted a project, and congratulations to our three winners!”
Wisconsin-based Kwik Trip is a leader in vertical integration, manufacturing and customer care, giving students an opportunity to create a wide array of products. This year’s winning entries included the Gas Pump Bill Accepter, Kwik Treats and a Battery Vending Machine. Each entry included a presentation on the product and a marketing strategy identifying a target audience and explaining how the product would increase consumer sales.
“We depend on innovation and creativity,” shared Kwik Trip’s Industry and Trade Association Manager Joe Zietlow. “This contest is a fun way to help students channel their creativity to solve real-world problems. We appreciate all the hard work that went into each of the presentations. Congratulations to Jack, Caleb, and Owen!”
