The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) invites individuals with a passion for promoting agriculture to apply for the position of 78th Alice in Dairyland through January 31, 2025.
As one of the most widely recognized marketing communications professionals in Wisconsin agriculture, Alice in Dairyland travels extensively, promoting Wisconsin’s agricultural industry and its impact on the state economy. In this highly visible and fast-paced position, Alice in Dairyland serves as a full-time spokesperson; cultivates relationships with television, radio, and print media outlets throughout the state; writes and delivers speeches at events; and uses social media to tell the stories of Wisconsin agriculture. Additional duties include developing and executing marketing plans, delivering classroom presentations, and networking with industry professionals. Alice must also learn and retain information about the diversity of Wisconsin agriculture and be able to tailor that information to educate both urban and rural audiences.
“The Alice in Dairyland program may have started as a beauty pageant following World War II, but the role is now about so much more than wearing a tiara—it’s about being a voice for Wisconsin’s agriculture, sharing the stories of our agriculturalists, and inspiring the next generation to continue the legacy,” said 77th Alice in Dairyland Halei Heinzel. “I am excited to work with the top candidates throughout the next several months as we lead up to the 78th Alice in Dairyland Finals.”
