04:41 pm
04 September 2025

Outdoor Impact Hits Hard in WI Tourism

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Outdoor Impact Hits Hard in WI Tourism

The Wisconsin outdoor recreation industry’s latest numbers show a record-breaking boost to the state economy. 

The state Department of Tourism says eleven-point-two-billion dollars went toward the state’s gross domestic product in 2023.  Most of the money came from boating, fishing, and apparel.  Last year was the second consecutive record-breaking year for tourism as a whole, with 25-billion-dollars of economic impact.

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