WI Loves Chocolates News | February 14, 2023 | 0 | by Morgan McCarthy Data shows the most popular Valentine’s Day candy in Wisconsin is a heart-shaped box of chocolates. Candy-store-dot-com says second and third in Wisconsin are M and M’s and conversation hearts. Candy-store-dot-com says it uses 15 years of online bulk candy sales data to determine the most popular Valentine’s Day candy in each state. It says a record 57-percent of consumers are expected to buy Valentine’s Day candy this year.