Halloween is just around the corner, and it’s the perfect time for a spooky story about Wisconsin’s Halloween candy trends in 2022.
According to the Most Popular Halloween Candy Report- a study of consumer preferences in America by market research firm Top Data– last year saw a 10.3% increase in Halloween candy sales compared to 2020 figures. This year, sales are forecast to exceed last year’s figures by 23%.
Get ready to hand out the goodies with a list of the most popular Halloween candies in Wisconsin ranked in order of popularity in 2022:
#1 Reese’s
The favorite candy in 18 states including California, Massachusetts, and Utah.
#2 Milky Way
The favorite candy in 3 states including Nebraska, Maryland, and Florida.
#3 Butterfinger
Just the state of Kentucky picked this candy as their number 1 choice this Halloween.
