An advertising concept by a University of Wisconsin-Stout graphic design major has earned a second major honor.
The UW-Stout track and field head shots. / UW-Stout Sports Information Photo
In the spring, Daniel Nesja’s GOAT Milk? print advertisement won Best in Show in the student division of the Minnesota AdFed awards, sponsored by the Advertising Federation of Minnesota.
He advanced to the national American Advertising Awards competition and recently took a silver award in the Student Print Advertising: Magazine Campaign division. Only gold and silver were awarded.
Nesja, of Mount Horeb, uses GOAT as an acronym. In the sports world, it stands for an athlete who is considered one of the greatest of all time. In creating his Advertising Design class concept for goat milk, he touted its health benefits as the “greatest of all time.”
Nesja’s campaign, with the question mark, added a twist to the former Got Milk? dairy ad campaign. In his ads, a goat is eating a Got Milk? ad to reveal GOAT Milk?
The ads, part of a larger integrated campaign, include the hashtag #BECOMETHEGOAT. CLICK HERE TO READ MORE.
TOP PHOTO: Daniel Nesja’s GOAT Milk? advertising campaign took a silver in the American Advertising Awards.
