Super Bowl ads are always big business for major brands, but COVID-19 has changed that. Metropolitan State University of Denver marketing professor Darrin Duber-Smith says many big brands sat out this one out due to doubts about messaging.
Big brands like Coca-Cola and Hyundai chose not to run ads this year. Despite their absence, CBS says ad time sold out for the big game.
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Metropolitan State University of Denver marketing professor Darrin Duber-Smith says cost is also factor.
