It might not be a surprise to hear that we’re raising more glasses these days.
Overall, spirits and hard liquor is up the most with a 33% increase during the first part of the pandemic when compared with 2019 sales, followed by wine at a 12% increase. Surprisingly, beer sales overall are down, with a few exceptions!
Here is what we know about pandemic alcohol sales based on data from Ibotta:
Beer: – Down 2% overall, with the following data for each subcategory
- Flavored Malt Beverage: +37.4%
- Non-Alcoholic Beer: +15.9%
- Craft Import Beer: -17%
Spirits and Hard Liquor: Up 33% overall, with the following data for each subcategory
- Liqueur: +75%
- Brandy: +43%
- Tequila: +40%
- Whiskey: +39%
- Vodka: +26%
- Gin: +14%
- Rum: +14%
Wine: Overall a 12% increase for all types combined, with the following subcategories
- Flavored: +73%
- Fortified: +51%
- Red: +12%
- Rice Wine: +37%
- Rose: +24%
- Sparkling: +5%
- White: +9%
